OLAPLEX'S NEWEST LAUNCH JUST WON A MAJOR HAIR AWARD

Olaplex's latest curl-specific shampoo and conditioner set took the Best Curl Shampoo/Conditioner category at this year's Shop TODAY Hair Awards, an annual test of more than 160 products across treatments and tools.

The formula combines what the brand describes as an oil mesh network and hydra-define technology with its patented 3D Bond Shaper technology - the same underlying bond-repair science that built Olaplex's original reputation, now adapted specifically for curl definition and moisture retention.

Reviewers testing the set noted the shampoo cleanses deeply enough for a genuinely fresh, clean scalp feeling without stripping mid-lengths and ends of moisture - a common trade-off in curl-specific cleansers, which often lean heavily toward gentleness at the expense of a truly clean scalp, leaving product buildup that can weigh curls down over time. The conditioner was noted for a texture reviewers described as nourishing enough to help reshape and define curl pattern through the styling process itself, rather than simply softening hair before a separate styling product does the actual shaping work.

The launch continues Olaplex's expansion beyond its original, more general-purpose bond-repair positioning into texture-specific formulations - a natural progression for a brand whose foundational science, rebuilding broken disulfide bonds within the hair fibre, applies across hair types but historically launched in fairly universal formats rather than curl-specific ones.

For curly-hair customers who've long had to choose between a bond-repair brand's general range and a curl-specialist brand's texture-specific one, a curl-tailored launch from an established bond-repair name offers a genuine third option worth testing against both.