
YOUR NEXT HAIR DRYER MIGHT THINK FOR ITSELF
AI-powered styling tools are adjusting to your hair's temperature and humidity in real time.
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A modern study of beauty, identity and self-expression.

AI-powered styling tools are adjusting to your hair's temperature and humidity in real time.

The brand's best-known product is being reformulated with a new Recoverstem Peptide complex.

Behind Coach's 85th anniversary show alone sat some of the industry's most in-demand names

Its curl shampoo and conditioner set combines an oil mesh network with the brand's patented 3D bond shaper technology.

Sephora, Space NK and Charlotte Tilbury are packing 2026's calendars with full-sized prestige products.

2026's sweet fragrances trade syrupy vanilla for praline, roasted nuts and toasted, smoky undertones.

After nine years, Rihanna is replacing Pro Filt'r Soft Matte with an entirely new formula built from scratch.

Haircare brands are borrowing tea accords, elevated citrus and gourmand notes straight from the perfume counter.

53 percent of women surveyed are using lotions, shampoos and other products containing flagged ingredients.

A small but frequently cited 2015 trial - and a newer follow-up study - suggest the popular natural alternative has real evidence behind it.

Scalp microbiome products are one of personal care's fastest-growing - and most claims-exposed - categories.

Act+Acre and Divi are treating shampoo like a skincare product - and traditional brands are taking notice.

Rosemary, turmeric and other traditional botanicals are moving from niche wellness shelves into mainstream routines.

The Environmental Working Group's 20th annual sunscreen guide found most products fall short of their own SPF claims.

Maybelline and Too Faced are among the brands leading color cosmetics toward skin-first formulas.

Scalp LED therapy, microneedling and mesotherapy are moving hair-density treatments beyond cosmetic cover-ups.

The limited-edition drop translates the show's rhinestone-and-color aesthetic into a wearable makeup line.

'Ôrəbella's new water-based mist collection keeps the brand's shake-to-activate format at a lighter concentration.

The Pocket Bronze joins a summer collection built entirely around achieving a bronzy, sun-warmed glow.

Once a teen-mall staple, body and hair mists are now a genuine layering tool in adult fragrance routines.

Beauty brands are formulating specifically for the visible skin effects of Ozempic and similar medications.

Brow Harmony's tinted expansion promises a 12-hour hold that's never sticky or crunchy.

The $365 Overnight Restorative Cream targets stress and sleep-deprivation rather than a single visible sign of ageing.

Amouage's Sequence brings 'slow perfumery' techniques borrowed from spirits and wine into fine fragrance.

The Exo-PDRN Prismatic+ serum claims visible results in seven days for stressed, lacklustre skin.

The house is betting that a bestselling lip product's fanbase will follow it into fragrance.

The brand's dominance is reshaping how much of a household's overall haircare budget goes toward tools versus products.

Violette 30 centres on white violet, an unusually specific and difficult note to work with.

Libre Berry Crush folds raspberry and orange blossom into the house's signature floral structure.

At least four major papers this year have examined the link between semaglutide, tirzepatide and hair loss.

The Australian Sun-D Trial is the first long-term field study to directly test the question.

BELLAMI's new Halo PRO system promises salon-level transformation without the usual application time.

The singer's Augustinus Bader collaboration landed a two-week Selfridges takeover built around a three-piece routine.

Cher wore the brand's Exagger-Eyes sticks on the red carpet - and the formula is built to handle exactly that kind of test.

Boots named Korean perfumery a category to watch in its 2026 Beauty and Wellness Report.

The six-piece Scentsorium Collection translates the house's most avant-garde techniques into genderless perfume.

Enzymatic and biomimetic technologies are pushing repair claims toward permanent structural restoration.

'Scent stacking' searches are surging as fragrance buyers embrace layering over commitment to one perfume.

Neurocosmetics target the skin-brain axis, using ingredients like ectoin and madecassoside to calm stress-driven inflammation.

K-beauty labs are pushing multifunctional formulas that combine plant-based ingredients with fast-healing peptides.

OneSkin's OS-01 is one of the more ambitious claims in an increasingly biotech-driven skincare category.

REFY's new cushion-compact Water Blush and Water Bronzer chase a genuinely weightless finish.

The hair care brand's new global ambassador deal spans in-store activations, digital campaigns and exclusive content.

Fenty Beauty's Shake 'N Play Buildable Liquid Blush targets a genuinely difficult formulation problem.

Formulators are adding protection against high-energy visible light from screens to the SPF equation.

The brand's Effaclar range gets a 'Ready, Clear, Action!' campaign timed to Illumination's new animated film.

Pinterest's 'Vamp Romantic' trend pairs jet-black nails with smudged kohl and jewel-toned lips.

Pinterest's 'Cool Blue' trend revives frosted eyeshadow and blue-based lipstick for 2026.

Precision fermentation is producing high-purity, 'nature-identical' versions of skincare's most trusted barrier ingredients.

The beauty mogul's Lip Sculpt + Shade collection pairs bleed-proof pigment with avocado oil and purslane.

Sephora's latest trend forecast says bond repair and scalp care have replaced one-off rescue treatments as hair's new baseline.

Bemotrizinol, long available in Asia and Europe, is expected to win FDA approval later this year.

Glow Recipe's new toner pads apply the trending ingredient to soothing rather than anti-ageing.

The Unilever owned biotech brand's latest volumising formula leans on hyaluronic acid rather than its signature peptide.

'Glitchy Glam' embraces mismatched colours, off-kilter liner and deliberately imperfect application.

Niche perfumery's newest movement borrows barrel-ageing and high-altitude extraction from wine and spirits.

Volume 1 follows the sell-out success of last year's Sage's Rose.

The Hyalu B5 Suractivated Cream doubles down on hyaluronic acid for post-cold-weather recovery.

Sustainability claims are moving from packaging to the raw materials perfumers actually put in the bottle.

Destin de Balmain trades the house's more avant-garde instincts for strawberry, peony and sandalwood.

The bond-building giant bought Boston-based Purvala Bioscience to push its science further.